Is Page Rank Important?

The term Page Rank is very common for most internet marketers who are developing affiliate websites. Page Rank is a term used to determine website's importance to google's search engine results. Website's Page Rank is important during the early days, but now Google changed it's algorithm which causing a lot of search engine results and traffic to break down continually. Most affiliate marketers are backlinking dependent, which is very essential when you are building a business without making a ton of pages or posts on your website. Creating backlinks can be automated which causes spams, making the Google's search engine results spammy in ways.

Last Feb 2010, Google changed algorithm. Page Rank importance is not like it used to be back in the days, one of my client's website got reset (traffic deteriorates). Few high authority sites like Enzine Article, Squidoo, and Hubpages got struck by Google's algorithm change.